In our download example, we hosted the file via Microsofts 'One Drive' which is a free service. There are many other services which do the same thing, Dropbox is probably the most famous but they all do the same thing. It would be common to use the text 'Click Here To Download File' as your wording to make it clear to your users.
Scroll back up to the top of the page to download our example file if you haven't already to follow the user experience.
Woof!